10 Easy Ways to Get More Real Estate Leads from Zillow

Effective lead generation is the backbone of a successful real estate career. Top agents consistently dedicate time each day to generate new leads. Zillow, being the most visited real estate platform, provides incredible opportunities for agents to attract and convert leads. Here are 7 proven ways to use Zillow effectively for generating real estate leads:

1. Automate Lead Generation with Zillow Leads Scraper & Extractor

The ultimate way to streamline your Zillow lead generation is by using LeadStal’s Zillow Leads Scraper & Extractor Chrome Extension. This powerful tool automatically scrapes high-quality leads from Zillow, saving countless hours of manual data entry. 

Why Use Zillow Leads Scraper?

• Quickly collects detailed property addresses, agent emails, phone numbers, brokerage details, and more.
• Exports data neatly in CSV or Excel formats.
• Ensures 99.5% data accuracy, significantly better than manual collection.

What You Can Extract:

• Agent and Broker emails and phone numbers
• Property addresses, types, and listing details
• Price per square foot, market trends, and more

Easy Setup Process:

1. Open Chrome Web Store and search for "Zillow Scraper & Lead Generation Tool | LeadStal."
2. Add the extension to Chrome.
3. Navigate to Zillow and search for properties.
4. Click on the “Generate Leads” button.

Watch Step by Step Process

Download your leads directly to CSV or Excel.   

2. Collect and Showcase Client Reviews

Client reviews are powerful tools that build trust and credibility:

• Request reviews from every client interaction, even those that don’t result in a closed transaction. Experiences such as home viewings, consultations, or simply helpful advice can also generate positive reviews.
• Showcase reviews prominently on your Zillow profile. Positive reviews reassure potential clients of your professionalism and reliability.
• Always respond promptly and professionally to reviews. Thank clients for their feedback, address concerns diplomatically, and showcase your customer-centric approach.

Pro tip: Encourage detailed reviews by providing clients with guiding questions or examples of helpful review content.

3. Highlight Your Past Sales

Displaying past sales on your Zillow profile highlights your experience and market expertise:

• Zillow’s Past Sales feature lets you easily showcase your successful transactions, including detailed property descriptions and final sale prices.
• Regularly update your sales history to reflect your ongoing successes. Frequent updates indicate your active presence and consistent performance.
• Provide context about each sale, such as unique challenges you overcame, the speed of closing, or how you successfully navigated negotiations, to demonstrate your expertise.

Quick tip: Use the Zillow Premier Agent app to conveniently manage your past sales, track new leads, and instantly update your profile.

4. Publish Your Listings Directly on Zillow

The more listings you publish on Zillow, the more leads you attract:

• Ensure your listings have high-quality, professional photographs, engaging descriptions, and accurate, detailed information.
• Sync your listings regularly to ensure they reflect the latest updates and changes. Regular synchronization maximizes visibility and keeps your listings at the forefront of potential buyers’ searches.
• Familiarize yourself thoroughly with Zillow’s listing protocols and standards. Following best practices improves your listings’ visibility and performance on the platform.

Pro tip: Consider investing in Zillow’s featured listings to further enhance your listings’ exposure and generate even more qualified leads.

5. Integrate Zillow Tools on Your Social Media and Website

Leverage Zillow’s tools to amplify your reach beyond the platform itself:

• Embed Zillow’s Facebook tabs on your business page to directly showcase your active listings, past sales, and reviews.
• Use Zillow widgets on your personal website or blog to highlight property listings, client testimonials, and local market statistics.
• Incorporate Zillow’s lead-capture forms on your digital platforms to streamline lead generation. Making it easy for visitors to contact you directly increases your conversion rate.

Bonus tip: Regularly share valuable content such as Zillow market research and statistics through these integrated channels to enhance your credibility and attract more leads.

6. Engage with Your Local Community on Social Media

Establish yourself as an active and helpful local presence online:

• Regularly participate in local Facebook groups, community forums, and neighborhood apps. Provide thoughtful responses, answer real estate queries, and share useful information.
• Set up alerts for Zillow forums and actively respond to questions posed by local buyers and sellers. Demonstrating your expertise publicly can greatly influence passive readers who are potential leads.
• Maintain a consistent and professional social media presence, posting updates on local real estate trends, market analysis, property tours, and success stories.

Pro tip: Host regular Q&A sessions or live video streams to directly engage with potential clients, answer their questions, and build strong relationships with your audience.

7. Optimize Your Zillow Profile to Be a Local Expert

Your Zillow profile is your digital business card. Make it stand out by providing comprehensive, engaging, and helpful local information:

• Include detailed information about schools, transportation options, local events, neighborhood safety, and amenities like parks and recreational facilities.
• Offer helpful links to community resources, local businesses, popular restaurants, and local government websites.
• Create short, personalized videos highlighting your local expertise. Examples include neighborhood tours, reviews of popular spots, local real estate trends, and testimonials from satisfied clients.

Tip: Regularly updating your profile with fresh content keeps it active and appealing, signaling to potential clients that you are knowledgeable and engaged 

8. Create Virtual Open Houses

Virtual tours increase engagement and broaden your reach:

• Offer detailed, professional virtual tours of properties, highlighting unique features.
• Promote your virtual open houses across multiple channels, including Zillow, Facebook, Instagram, and LinkedIn.
• Use interactive elements like live Q&A sessions, polls, and direct engagement through comments to increase viewer participation.
• Provide downloadable property brochures and fact sheets to enhance the virtual tour experience.

Tip: Maintain a professional production quality with clear audio, steady video, and thoughtful narration.

9. Zillow's Advertising Tools

Boost visibility through targeted Zillow advertising:

• Utilize Zillow’s targeted ads to reach specific demographics based on location, income, and property interests.
• Analyze ad performance using Zillow’s analytics to continuously refine and improve your advertising campaigns.
• Invest in Zillow Premier Agent advertising to prominently position yourself in searches and listings.
• Experiment with ad formats, such as sponsored content and display ads, to determine what best engages your target audience.

Pro tip: Regularly review and optimize your campaigns based on Zillow’s detailed performance metrics to maximize your return on investment.

10. Provide Valuable Content Regularly

Position yourself as an industry expert:

• Regularly publish informative blogs, market analysis, and home-buying guides tailored to your local market.
• Share practical home-buying tips, neighborhood spotlights, and detailed property market insights to attract prospective clients.
• Utilize visual content such as infographics, short explainer videos, and interactive content to increase engagement.
• Create content calendars to ensure consistency and timeliness, aligning your content with current market trends and events.

Tip: Use SEO-friendly practices, including relevant keywords and optimized meta descriptions, to enhance your content’s visibility on search engines.

Using Zillow effectively can skyrocket your real estate business. Combine these practical tips with LeadStal’s Zillow Leads Scraper for automated, accurate, and effortless lead generation. Boost productivity, increase ROI, and start converting more leads today! 

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