East Coast Ivy Boutique

Greta was so kind, helpful, and encouraging when trying on dresses for our engagement photos! She made me feel so confident in my dress choice and I was beyond happy with the dress in the photos. Thank you Greta, I can’t wait to shop here again!

I stopped into this lovely boutique with a girlfriend while exploring Beacon Hill and I’m so glad I did! The store is beautiful, with a fabulous selection of pieces. I even found a piece of jewelry I’d been searching for forever. Greta was so sweet and helpful — I couldn’t have been happier that I stopped in. I’ll definitely be back next time I’m in Boston and can’t recommend it enough to anyone visiting the area!

After weight gain and life happenings, I was dreading shopping for upcoming weddings; I was struggling to find items that fit well and were my style. I came across this beautiful store [East Coast Ivy] and inside, the dresses I tried on (and obviously bought) truly made me feel beautiful and happy. The clothing style and the ambiance of the store is whimsical, vogue level fashionable, and aesthetic. The prices are very reasonable and the quality is regal. The owner and her crew are genuinely kindhearted; thank you, Greta, for bringing the love of shopping back into my life! 🤍