The Pure Parenting Shop

Finally, the only children’s store in Austin that I ever need to visit✨🌼 Local and woman owned too! Enlightened Baby literally has it all. The owner has done an amazing job at curating a beautiful selection of high-end baby + kid goods like clothing, toys, gifts (complimentary wrapping)! One thing that jumped out to me is that they also have strollers, car seats, gliders, high chairs, cribs, dressers and more all on the floor for you to see and feel! Every time I visit the store, no matter who is in, works with me personally to make sure I find exactly what I’m looking for. Incredible product, service, store design. So happy to have this store in Austin!

My husband and I have been in numerous times to check out their car seats and strollers to get a feel of what works best for us. Each time we were greeted upon entering the door and helped by the staff who provide their full attention to you. They have extensive knowledge of every car seat and stroller. This made it tremendously easy for us to pick what worked for us. Selection through out the store is unmatched. Highly recommend.

Enlightened baby is an absolute gem of a store with everything you could possibly need. The staff are so warm and welcoming, making shopping here feel like a visit with a trusted friend instead of a pushy sales clerk. Every product feels thoughtfully chosen, with quality and little ones’ comfort in mind. I’m so grateful to have such a wonderful store in the Austin area—it truly makes this new venture into parenthood feel a little lighter and brighter.