UNIQLO Soho Store

I honestly don’t get the hype. 🤷‍♂️ Yes, the marketing is absolutely brilliant - I assume. As people are waiting long minutes just to get into this tiny store — meanwhile for me it’s hard not to wonder what all the fuss is about. I friend asked us to get something for her. We said sure knowing almost nothing about this brand. The store is tiny, the clothes are okey but nothing special — mostly Yankees and Knicks stuff at this time, bought by people who probably haven’t watched a single minute of these sport teams in their lives. It feels like everyone’s just following an internet trend because they saw it online and now “need” the merch. One positive thing though, the guy at the door was super nice — five stars for his attitude. I chatted a little bit with him about this hype and the customers.

Store was awesome and the staff were super friendly and helpful. I got there early and was among the first groups that went in and everyone from the gentleman at the door, to the cashiers, to the associates grabbing sizes out of the back were nice and friendly to everyone. Line gets long and stays long throughout the day so I’d recommend going early!

a fun shop, the quality of the clothing is really good. I just wanted a postcard to add to my collection and the sweetest girl served me and gave my the postcard for free, it was such a lovely act of kindness and I will treasure the postcard forever. It meant the world to me and was extremely kind of her!❤️ All the staff, even down to security were all very welcoming and kind!